Secure Our Safety
Rebranding Gun Safety
Project Brief:
The task for this project was to rebrand an idea with a focus on creating a campaign that promotes gun safety in a way that subverts typical right-wing propaganda. The campaign aimed to encourage proper gun storage, cleaning, and the importance of background checks, using messaging and imagery that resonates with conservative family values.
Tags:
Insights:
We strategically utilized similar colors, symbols, and imagery often associated with right-wing organizations. By incorporating family-centered visuals, the campaign tapped into the deeply held belief of protecting loved ones, reframing gun safety as an essential part of safeguarding the family. This approach aimed to shift the conversation around guns while appealing to an audience typically resistant to gun regulation measures.
Audience:
The campaign targeted conservative families who value gun ownership but might be more receptive to gun safety messaging framed around protecting their families. The goal was to create an awareness around gun safety that resonated with this demographic by aligning with their core values.
The Mess And Play Of Design
What I Learned:
This project was my first experience creating a campaign, and it taught me the importance of developing a cohesive branding system. Working in a team, I gained valuable experience in collaboration, particularly in balancing multiple viewpoints and ensuring the final design remained unified. Additionally, I learned how to use visual strategies effectively to communicate a subversive message in a way that resonates with a specific audience.