#BreakTheBarriers
Branding Design Sprint
Project Brief:
This project was a collaboration between me and two of my classmates, Trinity and Chelsea, for the Creative Conscience #WhyVote competition. Our campaign aimed to encourage multicultural first-time voters to participate in the Presidential election by emphasizing shared values and a collective identity. We focused on using powerful text-based designs to promote the importance of individual and community voices in the shaping of our future.
Tags:
Insights:
Our campaign sought to emphasize the strength of diversity, showcasing how different cultural identities can come together for a common purpose. We wanted to create a message that resonated with young voters by highlighting the importance of their unique voices, while uniting them under shared goals of personal and societal growth through voting.
Audience:
The target audience for this campaign were multicultural first-time voters aged 18-21, living in urban areas. Our messaging was designed to resonate with a younger generation that values identity, community, and social progress, urging them to engage in the voting process.
The Mess And Play Of Design
What I Learned:
This project was a sprint, completed in just three weeks, which required tight collaboration and quick iteration. I was responsible for creating the motion piece, which allowed me to refresh my skills in Adobe After Effects and gain more confidence in motion design. The experience of working in a fast-paced, team-driven environment gave me valuable insights into the importance of teamwork, quick decision-making, and delivering high-quality work under time constraints.